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The Florida Writer Podcast

Welcome to The Florida Writer Podcast: A Discussion about Writing & Other Things brought to you by the Florida Writers Association. 

For more information about the Florida Writers Association, visit

Jul 4, 2024

Alison Nissen and Cathy Fyock, the Biz Book Strategist, share a conversation about using books as a business strategy. Cathy explains that she works with professionals who want to write a book as a strategic move to establish themselves as thought leaders in their field. Covering the topics of crafting compelling book blurbs and author bios, benefits of self-publishing and hybrid publishing, and creative ways to find speaking opportunities.

Want a complimentary strategy session with Cathy? Visit

Cathy Fyock provides you with the intensive support you need to get your book DONE.  She is the author of On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You’ve Already Written, The Speaker Author: Sell More Books and Book More Speeches, and the WSJ, USA Today, and Amazon best-seller, Authority.

LA Weekly Feature Story, June 2023 - 15 Book Coaches to Watch in 2023. Founded by Cathy Fyock, the Business Book Strategist, Cathy Fyock, LLC offers one-on-one coaching, group coaching, writing retreats, and learning programs to through leaders and professionals who want to write a book as part of their business growth strategy.

She has mastered the art of getting a book on paper quickly, and then using her speaking and writing to generate revenue streams and create new business opportunities.  She leads her own consulting/coaching/speaking practice and has been a member of the National Speakers Association for more than 20 years.  Cathy has been a Certified Speaking Professional (CSP) since 1993. Since starting her coaching business in 2014, she’s helped more nearly 200 professionals become published authors.

She has consistently used her writing skills to promote her business, build credibility, create powerful revenue streams, and establish herself as a thought-leader.  While never picked for the high school newspaper or seen as a “writer” by any of her teachers, she consistently uses writing to build her business, and to help other speakers, consultants, and small business owners use writing to meet their business objectives.

Cathy helps aspiring consultants through her webinars and coaching programs, and supports small business owners, consultants and speakers in leveraging speaking and writing to build their businesses through a variety of services, including her books, webinar programs, one-on-one and group coaching programs, retreats, and consulting.

Alison Nissen helps people bring words to life. As a story strategist, she works with leaders to perfect their business pitches and online presence through storytelling. Successful leaders use key storytelling points to engage their audience and gain market share because they know that good storytelling is the best form of marketing, recruiting, and fundraising.

She is an author, podcaster, ghostwriter, professor, and co-founder who battles dog hair and laundry. Learn more about her at

Founded in 2001, Florida Writers Association (FWA) is a 501(c)(6) nonprofit that Florida Writers Association embraces the diversity of its membership from across the state of Florida, the nation, and the globe. We celebrate our differences and are united in our shared love for the written and spoken word.

Our volunteers demonstrate our motto, "Writers Helping Writers," daily.

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