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The Florida Writer Podcast

Welcome to The Florida Writer Podcast: A Discussion about Writing & Other Things brought to you by the Florida Writers Association. 

For more information about the Florida Writers Association, visit

Dec 13, 2022

One of the most common issues writers have is not having a clear vision of their ideal reader. Instead of thinking about an "avatar," focus on the hearts and minds of your audience, not the color of their eyes or where they went to high school. In this Florida Writer Podcast, host Alison Nissen and AJ Harper chat about how to serve your audience. A book is not about something; it's for someone. 

AJ Harper is an editor and publishing strategist who helps authors write transformational books that enable them to build readership, grow their brand, and make a significant impact on the world. As a ghostwriter and as a developmental editor, she has worked with hundreds of authors, from newbies to New York Times bestselling authors with millions of books sold. AJ teaches her method in Top Three Book Workshop and the Must-Read Editing Workshop. She is the Head Writing Coach for Heroic Public Speaking, the premier speaker training program created by Michael and Amy Port. She is a writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First. AJ is the author of Write a Must-Read: Craft a Book That Changes Lives--Including Your Own. Connect with her at